Yesterday a Starbucks employee in La Canada (in Los Angeles County) typed the name "BEANER" on the label for a Hispanic customer's order. A couple weeks ago another Starbucks employee in Philadelphia called the police when black men came into the store to wait for a friend to have coffee. And at a Starbucks in Torrance (also in LA) a black customer was refused use of the restroom.
How does boycotting Starbucks bring us closer to world peace? The more that massive companies feel that people are spending less money as a direct result of racist incidences, the more they will see that people are no longer going to tolerate racism. And, the more other companies will learn from their lesson too. Coffee Bean and Tea Leaf in Riverside, CA did the right thing, including from a business standpoint: a supervisor refused service to a customer who was harrassing another customer for wearing a niqab, and in so doing will earn new customers.
Companies that make sure employees are compassionate and kind should be rewarded. Companies that don't do enough to ensure employees aren't racist or hateful should be punished.
Vote with your money. Every vote counts!